RDE / ABOUT

RIDE.DISCOVER.ESCAPE.

RDE is a UK cycling brand built around a simple idea: the best kit should make you want to get out, go further and enjoy the ride.

Two cyclists riding on a quiet UK country road ROAD · GRAVEL · TRAIL
RIDE FURTHEREXPLORE MORECHOSEN FOR CYCLISTSREADY FOR WHAT'S NEXT

THE RDE IDEA

GEAR FOR THE RIDE.
REASONS TO TAKE IT.

RDE stands for Ride. Discover. Escape. It is not about one kind of cyclist or one kind of bike. Road, gravel or trail, the point is the same: get out and ride.

RDE brings together cycling gear, workshop essentials and adventure-ready kit from established brands we rate, alongside selected RDE products.

We choose products for how they perform, how well they are made and whether we would genuinely use them ourselves. The result is a considered range that makes it easier to find kit worth riding with.

Mountain biker riding a UK moorland trail

HOW WE CHOOSE

WELL MADE.
WELL CHOSEN.
READY TO RIDE.

We choose products we would be happy to use ourselves — kit that is well made, thoughtfully designed and suited to the way cyclists actually ride, maintain, carry and explore.

From everyday essentials to the things that make longer rides easier, everything in the RDE range is chosen with the same standard: it should make the ride better.

BUILT ACROSS DISCIPLINES

ROAD.
GRAVEL.
TRAIL.

Different rides ask different things of your kit. Fast road miles, rough gravel tracks or time on the trail — RDE is built around gear that helps you stay prepared, ride further and make more of the time on the bike.

The terrain changes. The principles do not: useful products, considered design and kit worth taking with you.

Cycling bike beside a dry-stone wall in the UK countryside
01

RIDE

Kit should perform where it matters: out on the bike, in changing weather, on real roads and trails.

02

DISCOVER

We look for better ideas, thoughtful details and products that make the next ride more capable or more enjoyable.

03

ESCAPE

Cycling is a way to switch off, go somewhere and see what is around the next corner. RDE should always feel like an invitation to do that.

RIDE. DISCOVER. ESCAPE.

THERE'S ALWAYS
ANOTHER RIDE.

From everyday miles to bigger days out, RDE brings together kit chosen to help you ride further, discover more and make the most of wherever the bike takes you.

EXPLORE THE RANGE